Celebrating 10 years with a new brand identity.
Construction Risk Partners is celebrating its first decade with a brand identity upgrade. The project was undertaken by a Dublin, Ireland based branding and design company, Firstcom.
“We wanted a partner with whom we could forge a long-term relationship. Having an understanding of our business and the factors that drive success was of prime importance to us. The brand development exercise started with a series of depth interviews with our team and our business partners. We all learned a lot in the process.”
commented Al Marquis, Partner at Construction Risk Partners.
The graphic element shows a starting point, a continuum through construction activity and an end point. It is a very strong device that accentuates the construction continuum. The wording of the logo is presented to highlight the CONSTRUCTION RISK element and also to show partnership, the latter being presented in a calm and professional grey serif typeface. The professional services element of the logo is balanced by the use of strong, detail focussed construction imagery. Each image has been carefully selected to reflect specific aspects of construction and to remind us that Construction Risk Partners is deeply embedded in the construction industry.
The identity is being rolled out across all offices and materials over the coming weeks.